The campaign visuals use a simple formula–beautifully shot food, branding and copy that captures a consumer insight. Each dish represents the best the store has to offer, from seasonal vegetables to fresh seafood and occasional indulgences.
Created at MullenLowe Los Angeles. GCDs: Jeff Beberman, Barton Corley, Creatives: Mike Czako, Laura Beck, Hilary Smith, Faith Ivory, Chanler Bledsoe, Design Director: Florencio Zavala, Designers: Erica Gibson, Mary Smudde, Denzel Hill, Jamie Nichols, Emilie Hahn, Josh Neilsen. Photography: Maren Caruso. Styling: Marian Cooper Cairns, Sue Li