For the 2017 MDX launch, Acura created immersive mobile brochures via Facebook Instant Experiences (Canvas), using a combination of dynamic running footage, animation, technical specifications and beautiful photography.
By hacking the platforms tilt-to-pan feature, we gamified the mobile experience, challenging audiences to engage with the MDX as it darted in and out of screen.
Each experience was linked to another feature, keeping our audience engaged with more interactive content.