This past holiday season, Whole Foods wanted to feature classic dishes with surprising, colorful twists. Working with the talented Gentl and Hyers, we shot seven iconic fork bites, from harissa carrots to sage mac n’ cheese.
The campaign introduced a bold, evolved art direction, new seasonal typeface and playful visual language. Our team focused on the photography, OOH creative, paid social and in-store poster extensions.
The extensive OOH campaign covered bus shelters, digital boards, buses and transit centers from LA to Boston.
Created at MullenLowe Los Angeles. GCDs: Jeff Beberman, Barton Corley, ACD: Erica Gibson, Creatives: Faith Ivory, Chanler Bledsoe, Design Director: Florencio Zavala, Designers: Emilie Hahn, Kelley McQuillen, Josh Neilsen, Eric Warner. Photography: Gentl and Hyers, Maren Caruso (in-store).