Mexican-American, Xicanx, Creative Director, Designer, Artist, Illustrator, Educator, Dad, Curious Human

Florencio Zavala is a Mexican-American creative director, multimedia artist and design leader. His work explores themes of multicultural identity, the natural world, popular culture and human fragility.

Zavala’s expertise spans branding for global brands, art direction across auto, food, travel, tech and entertainment, editorial illustration, hand-lettering, printmaking, sculpture, animation, film, new media and artificial intelligence.

YouTube, 2021—2025

Led design for YouTube's Global Brand Standards team, creating brand systems, strategies, and cross-platform art direction to enhance engagement and global consistency.

Apple, 2019

Directed creative for Apple Services, developing design standards, marketing strategies, and workflows to deliver high-impact, platform-wide campaigns.

Meta, 2020

Directed creative campaigns for Facebook Blue App, shaping brand expression across social, print, and OOH, with impactful, engagement-driven strategies.

MullenLowe, 2015—2019

Led design at MullenLowe, managing a 20-person team, implementing design systems, and directing major campaigns for brands like Whole Foods and Acura.

BBH LA, 2013—2015

Led Google Play’s global brand launch at BBH LA, managing design systems, marketing campaigns, and the award-winning “California Inspires Me” content series.

Studio Number One, 2003—2009

Led creative direction at Shepard Fairey’s Studio Number One, driving brand campaigns, cultural projects, and collaborations with Swindle Magazine and Subliminal Projects gallery.