YouTube Brand Standards

YouTube, a global platform with over 2 billion monthly active users, shapes culture, entertainment, and education worldwide. As a leader on YouTube’s Global Brand Standards team, I directed comprehensive brand systems and art direction across the platform’s ecosystem, ensuring consistency and innovation at every touchpoint.

My role included developing design strategies for platform-wide initiatives, creating frameworks to measure brand impact, and guiding cross-functional teams through complex creative processes. By orchestrating creative efforts across digital, social, and physical brand touchpoints, I helped elevate YouTube’s brand expression and enhance its connection with audiences globally.