Whatever Makes You Whole
In 2017, during Amazon’s $13.7 billion acquisition of Whole Foods Market, I served as Head of Design for MullenLowe Los Angeles, overseeing the brand’s design refresh. This included developing brand standards, directing photography and motion assets, and crafting campaign visuals that combined beautifully shot food, clean branding, and consumer-focused copy. The work highlighted Whole Foods’ offerings, from seasonal produce to indulgent treats, across digital, social, and OOH platforms.
Created at MullenLowe Los Angeles.
GCDs: Jeff Beberman, Barton Corley, Creatives: Mike Czako, Laura Beck, Hilary Smith, Faith Ivory, Chanler Bledsoe,
Design Director: Florencio Zavala, Designers: Erica Gibson, Mary Smudde, Denzel Hill, Jamie Nichols, Emilie Hahn, Josh Neilsen.
Photography: Maren Caruso. Styling: Marian Cooper Cairns, Sue Li