EVERYTHING WE EVER IMAGINED
The 2019 Acura RDX represents a bold evolution in performance, design, and technology, inspired by the Precision Concept prototype. Its launch was supported by a comprehensive 360-degree campaign, featuring vibrant spots, striking print visuals, and hyper-targeted influencer content to showcase the RDX’s dynamic redesign and innovative features.
Created at MullenLowe Los Angeles.
ECD: Margaret Keane, CDs: Ty Hayward, Mike Czako, Martin Pagh Ludvigsen, Creatives: Sean Stell, Design Director: Florencio Zavala, Designers: Norman Brown, Christian Perez-Morin, Sandra Seo. Sticker animation: @valeris, @hazenbecker, Taylor James.