MDX WOW

For the 2017 MDX launch, Acura introduced an immersive mobile campaign using Facebook Instant Experiences (Canvas), blending dynamic visuals, animations, and technical details. By hacking the platform’s tilt-to-pan feature, the campaign gamified engagement, allowing users to interact with the MDX as it moved across the screen. Each interactive experience linked to additional features, keeping audiences engaged.

The multichannel campaign also included TV spots like "Anthem," set to Beck's hit "Wow," and highlighted the AcuraWatch™ safety suite, now standard on all 2017 MDX models. Custom digital marketing targeted customer purchase motivations for a seamless and engaging rollout