Creativity is in the Air

EVA Air, a top-rated airline in the US and abroad, sought to expand its presence among domestic US travelers through the campaign Creativity is in the Air. Targeting creative professionals, the campaign highlighted how travel downtime inspires thinking, dreaming, and innovation.

Phase one focused on brand awareness, using kinetic imagery of the airline’s distinct livery to evoke takeoff and landing. In phase two, three creative influencers were invited to journey to Taipei, using their travel experience as inspiration for unique projects. Their work, including short films, sketches, and editorial features, showcased the connection between travel and creativity.