Varo
Though this pitch for Varo was not selected for the final campaign, it stands as a compelling example of image-making. Drawing inspiration from Afro-futurism, architecture, street art, fashion patterns, and sacred geometry, the concept created a visually rich foundation. These textures and patterns celebrated the influences of brand ambassador and former NBA star Russell Westbrook, renowned for his distinctive style and passion for the visual arts.
















Made in collaboration with ServicePlan.
Creative Director: Paul Foulkes, Visual design: Florencio Zavala